How it is done

Every day we extract millions of image or videos and through tailor-made Computer Vision algorithms we detect what kind of clothing the people in the images are wearing. This data is then combined with that user’s information and aggregated, to construct a detailed granular map.

Measure, track and understand.

Thanks to our big data extraction capabilities, you can zoom into specific population segments. For example, we can tell you which kind of hoodies people between 18 and 25 in France are wearing and how it evolved over time.